Tuesday, August 16, 2011

Lady Gaga-gaga Gets Into The Christmas Spirit

Native New Yorker Lady Gaga is teaming up with luxury department store Barneys for a Christmas campaign and window display called "Gaga's Workshop." Barneys plans to dedicate an entire floor of its flagship Madison Avenue store to the singer's interpretation of Santa's Workshop, as well as dedicating its 2011 holiday window display to the Gaga theme. Small limited edition gift items created by Gaga and Nicola Formichetti will also be available for sale, according to a Reuters report. The store says it will donate 25 percent of all the items featured in Gaga's Workshop to a charity of the singer's choice.

Barneys New York chief executive Mark Lee said in a statement that the campaign would be the largest and most encompassing holiday theme ever mounted by the upscale retailer. "As a New York city landmark, we wanted to celebrate Lady Gaga as a fellow New Yorker and amazing talent," Lee said in a statement.

Meanwhile, as previously reported, Gaga will hit the airwaves of MTV on Thursday, August 18 at 7:49 p.m. EST to introduce her new video for the song "Yoü and I," followed by a live Q&A session with MTV News' Sway Calloway on MTV.com. Fans can submit questions for the interview through MTV.com or via Twitter. In addition, mtvU, MTV Hits and Tr3s will premiere "Yoü and I" on the same night at 8 p.m. Born This Way musical director Fernando Garibay recently spoke to MTV News about how the song came together, and why Gaga chose producer Mutt Lange for this particular track.

"She recorded a vocal backstage [on tour], because there was no time to fly anybody out anymore," Garibay recalled. "It was the last round. She recorded it backstage, the vocal and the piano, and gave it to Mutt Lange. Her and Mutt Lange traded notes, and I just made sure that everything stayed intact." He added that even though Gaga traditionally has worked with up-and-coming producers, she wanted a veteran to produce this deeply personal track. "Mutt Lange's a legend since the '80s," Garibay said. "Here you have such a legend and you have Gaga, [and] Gaga records the vocal herself and then gives it to Mutt and he does his stuff to the track, to the song, but kept it in her vision. It's pretty spectacular."
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